“Still I Rise” / Director: Eliot Rausch
”Carlos” / Director: Peter Thwaites
After setting the tone with our first campaign ‘More Than Brains’, we wanted to showcase some real stories. But instead of just creating talking head videos we decided to do something a bit different and craft spots that paid homage to these fighters.
Gail Marquis is a woman of firsts: she was on the first U.S. women’s basketball team in the Olympics in 1976, the first woman to work on Wall Street and a pioneer for the LGBTQ community. Carlos Ramirez is a true success story, grinding through obstacle after obstacle to become an exemplary role model for his family and community.
copywriter: Josh Hacohen
“Still I Rise” :
Cannes Lion Shortlist - Film Craft
AICP Shortlist - Advertising Excellence/Campaign